Abandoned cart recovery that wins back the sale without nagging

Catch the intent while it is still warm

An abandoned cart is the highest-intent signal a store gets short of a purchase. The shopper chose the product, opened the checkout, and stopped, maybe because of shipping cost, a distraction, a payment hiccup, or simple hesitation. The value of recovery is almost entirely in timing and relevance: a reminder that arrives while the intent is fresh and speaks to the actual items in the cart converts far better than a generic blast a day later.

We wire the flow to your store's cart and checkout events so it triggers on the real behaviour, not a crude nightly export. The first touch goes out while the visit is still recent, and the sequence spaces follow-ups sensibly so you stay present without becoming the brand that harasses people. Each message references the specific products left behind, because a cart-shaped reminder beats a shrug-shaped one every time.

• Triggered by real cart and checkout-abandonment events from your store
• First touch timed while intent is fresh, follow-ups spaced to avoid nagging
• Messages reference the actual items left in the cart, not a generic template
• Flow stops the moment the customer completes the purchase

Personal and on-brand, drafted by AI, approved by you

Recovery messages work when they feel like they came from your store, not a template mill. We use an LLM to draft copy grounded in your brand voice and the specifics of each cart, so the tone matches your storefront and the message speaks to what the shopper actually chose. Where you run product-level detail, the flow can pull in the item name, image, and a genuine reason to come back rather than a hollow discount reflex.

Because these messages go to real customers, the copy and the flow structure are reviewed and approved before anything sends. You sign off on the templates, the timing, and the rules once, and the automation then runs them at scale. You keep control of the parts that carry your brand, and the machine handles the repetitive sending, segmentation, and stopping.

• AI-drafted copy grounded in your brand voice and the cart's actual contents
• Templates, timing, and incentive rules reviewed and approved before launch
• Segmentation by cart value, customer type, or product so the message fits
• Incentives used deliberately, not as a reflex that trains discount-waiting

Across the channels your customers actually use

Email is the workhorse of cart recovery, but it is not the only channel. Depending on what you have consent for and where your customers engage, a flow can span email, SMS, and other messaging channels your store supports, coordinated so the customer gets a coherent nudge rather than the same message three ways. We build on your existing email or marketing tool where you have one, or wire the sending directly where that fits better.

Consent and compliance are part of the build, not an afterthought. The flow respects the marketing permissions you hold, honours unsubscribes immediately, and keeps the data handling clean, which matters under GDPR and keeps you on the right side of the platforms you send through. Recovery that burns your sender reputation or annoys customers is a net loss, and we build to avoid exactly that.

Measured, tuned, and yours

A recovery flow is not set-and-forget; it is set, measure, and improve. We build in tracking so you can see recovery rate, revenue influenced, and where in the sequence people convert or drop, then tune the timing and messaging against real results rather than guesses. The whole flow runs in your own store and marketing accounts, documented so your team can read and adjust it, and you own it outright, with no dependency on us to keep it running.