Order fulfillment automation that moves orders from checkout to shipped
Every order that lands is a small relay race: read it off the store, check stock, send it to the warehouse or 3PL, book a shipping label, write the tracking back, tell the customer, and update your ERP. Done by hand it is repetitive, slow, and error-prone, and it gets worse exactly when sales are good. Roiwerk automates the whole handoff so orders flow from checkout to shipped without a person retyping anything, with retries and alerts so nothing silently falls through.
The handoff nobody should be doing by hand
The moment an order is placed, the same sequence runs every time, and that sameness is why manual fulfilment is such a waste. Someone opens the order, copies the address, checks whether the items are in stock, picks the right warehouse or supplier, creates a shipment, generates a label, and pastes the tracking number back into the store and the customer's inbox. Multiply that by hundreds of orders and you have a team doing data entry instead of running the business.
We replace that with a workflow triggered the instant an order is created. It reads the order from Shopify, WooCommerce, or your marketplace, validates it, and routes it to the right fulfilment path automatically. The order data moves through the systems as structured data, not retyped text, so the address that leaves the store is the address that reaches the carrier, with no transposed digits along the way.
- Triggered in real time by the order-created event, not a nightly batch
- Order data passed as structured records, eliminating retyping errors
- Routing to the right warehouse, 3PL, or supplier based on rules you set
- Tracking numbers written back to the store and the customer automatically
Wiring store, ERP, warehouse, and carriers together
Fulfilment touches more systems than any other store process, which is exactly why it benefits most from being wired together properly. The order lives in your store, stock and financials in your ERP, picking in the warehouse or 3PL system, and labels with the carriers. We connect these through their APIs so an order flows through all of them as one continuous process, and a status change in any system is reflected in the others.
Real orders are not always clean, and the automation has to handle that. A split shipment across two warehouses, a partial fulfilment when one item is on backorder, a pre-order that ships later, an international order that needs customs data: these are rules, not exceptions, and we build them in. The workflow follows your actual fulfilment logic rather than forcing your business to fit a rigid template.
- Native and API connections to Shopify, WooCommerce, ERPs, 3PLs, and carriers
- Split shipments, partial fulfilment, backorders, and pre-orders handled by rule
- International orders enriched with the customs and address data carriers need
- Two-way status sync so store, ERP, and warehouse always agree
Reliable when it matters most
Fulfilment automation earns its trust under load, so we build for the bad day, not the demo. Every step has retry logic, so a momentary carrier API timeout does not lose an order; it tries again. Steps are idempotent, so a webhook that fires twice does not create two shipments. And when something genuinely fails, the workflow raises an alert with the order details, so a person can step in, rather than the order vanishing into a gap between two systems.
This matters most in peak season, when manual processes break and volume is highest. An automated pipeline scales with order count for free and keeps its error handling under pressure, which is the difference between a smooth Black Friday and a backlog of unshipped orders and angry customers. We test against your real order shapes and volume before peak, not during it.
Yours to run, with a human where it counts
The whole pipeline runs in your store, your ERP, and your own automation accounts, documented so your ops team can see each step and adjust the routing rules themselves. You own it, with no dependency on us to keep orders moving. We keep a person in the loop where judgement is needed, such as a held order flagged for fraud review or a high-value shipment that warrants a check, and let the clean majority flow through untouched. Automation handles the volume; your team handles the calls that need a human.
- →Order data flows as structured records from checkout to carrier, eliminating the retyping that causes shipping errors.
- →Store, ERP, warehouse, and carriers are wired together so one order is one continuous, self-updating process.
- →Retries, idempotency, and alerts keep fulfilment reliable under peak load, and the whole pipeline runs in your accounts.
Does this work with my 3PL or in-house warehouse?+
Both. We connect to 3PL and warehouse systems through their APIs, and where a warehouse has no clean API we reach it through files, EDI, or another supported route. The routing rules decide which orders go where, so a mixed setup of in-house plus 3PL is handled by the same pipeline.
What happens if a carrier or warehouse API goes down mid-order?+
The step retries automatically for transient failures, and steps are idempotent so a retry never double-ships. If it still can't complete, the workflow raises an alert with the order details so a person can intervene. The order is never silently lost between systems.
Can it handle partial shipments and backorders?+
Yes. Split shipments across warehouses, partial fulfilment when an item is out of stock, pre-orders, and backorders are all handled as rules we build to match your logic, not as edge cases you work around by hand.
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